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Enrollment and Marketing Specialist

Why Work Here:

The Program of All-Inclusive Care for the Elderly (PACE) is a unique health care model designed to help seniors (participants) stay safely in their home for as long as possible.  PACE coordinates and provides or facilitates all medical care for its participants.  Services are delivered across various settings, including on site at the PACE center, in the community, and in participant homes.

Responsibilities Will Include:

The primary function of this position is the professional delivery of information about PACE Central Michigan to the market to generate new referrals from the community and both existing and new referral sources, then to assist in converting those referrals to enrollments into the PACE program.  This position involves daily interaction and coordination of communication with prospective participants and their families, caregivers, medical professionals, the legal community, providers of senior services and other community groups or organizations with a goal to achieve and maintain optimum census.  These charges are required to occur in a manner that maintains accountability and is consistent with the mission, vision, and values of PACE Central Michigan.

  • Understands, is knowledgeable and able to professionally articulate products, services and benefits offered by PACE Central Michigan.
  • Establishes and develops rapport and relationships with discharge planners, hospital staff, healthcare professionals, aging services organizations, churches, and other community members and organizations as assigned.
  • Facilitates enrollment into the PACE program, including but not limited to conducting intake visits at applicant homes, gathering documentation, supporting the Medicaid application process, and scheduling in home and onsite assessments with all necessary team members.
  • Prepares transition summaries and provides them to the IDT for each new enrollee.
  • Prepares Enrollment Agreement, presents it to the applicant for review and signature.
  • Develops and maintains a contact list for professional and community referral sources, both active and potential, and of community presentation events/opportunities, both active and potential.
  • Makes informational calls to potential referral sources and closes the call w/ a follow up plan.
  • Develops weekly “in-person” call/visit schedule and notes all visits in CRM database daily.
  • Follows action steps of the Marketing Plan.
  • Attends relevant team meetings at PACE Central Michigan.
  • Becomes familiar with the marketplace including news and trends in the health care arena as it affects PACE. These trends include but are not limited to news about competitors, and all other relevant resources in the community that have the potential to impact our business in any way, positively or negatively.
  • Becomes an active member in community associations relevant to our Participants.
  • Tracks referral and enrollment data, prepares quarterly marketing report and provides to Executive Director.

Education and/ or experience and Licensure:

  • Bachelor’s degree, or at minimum associate degree preferred in health administration, nursing, business, marketing, or social work.
  • Minimum of three years of related work experience; or equivalent combination of education and experience.  Experience in facility admissions and/or marketing is preferred.
  • Experience in facility admissions and/or marketing is preferred.


PACE Central Michigan is located in the friendly community of Mt. Pleasant, MI. Our goal is to provide our PACE participants with the care, medical treatment and support they need to achieve the highest quality of life – while staying independent as long as possible. Our elder care experts offer an alternative to nursing home placement that features comprehensive, coordinated care for a senior’s medical, social and physical needs, while also providing peace of mind for family caregivers.

PACE Central Michigan is an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.

Job Category: PACE Central Michigan
Job Type: 8 Hour Shifts
Job Location: Mt. Pleasant MI

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